Sports & Lifestyle Industry

The sports world is unlike any other industry. With over 12 years of experience in the global sports and lifestyle sector, Julia deeply understands its unique rhythm — the passion, the culture, the seasonality, and the human challenges that come with high-paced environments.

Previous experience includes working with and for:

Opportunities

While passion and engagement are incredibly strong in the sports world, they don’t replace the need for growth, professional development and resilience.

Just like athletes train to reach new levels, organizations and teams need to invest in developing their people — in their mindset, skill sets and leadership capacity.

Investing in people development isn’t just a nice-to-have; it’s the key to driving innovation, retention, and long-term growth. Sustainable performance isn’t built on passion and adrenaline alone — it’s built on awareness, adaptability, and care for the humans behind the results.

Why It Matters

return for every 1 €

0 €

invested by companies in leadership development (Deloitte, 2024).

employees

1 in 1

report they lack opportunities for career advancement, which significantly impacts job satisfaction and retention (Gallup, 2025)

L&D

has a direct impact on innovation, profitability, and engagements (Deloitte, 2024)

Julia’s Background

Julia studied Sports Management and Human Resources and spent over 12 years in the global sports and lifestyle industry — first in marketing and events, before finding her true passion in People & Culture – combining the love for people and simultaneously still being in the unique energy of the sports world.

An expert in modern leadership, career growth, and talent development, she has held international leadership roles, including People & Culture Director Europe at Burton Snowboards. Today, she supports individuals and organizations as a strategic partner, ICF-certified business coach, and trainer.

Sports & Lifestyle Industry

The sports world is unlike any other industry. With over 12 years of experience in the global sports and lifestyle sector, Julia deeply understands its unique rhythm — the passion, the culture, the seasonality, and the human challenges that come with high-paced environments.

Previous experience includes working with and for:

Opportunities

Why It Matters

L&D

Julia’s Background

Focus Areas

The Formats

Interested in finding out more?

Sports & Lifestyle Industry

The sports world is unlike any other industry. With over 12 years of experi­ence in the global sports and lifestyle sector, Julia deeply understands its unique rhythm — the passion, the culture, the seasonality, and the human challenges that come with high-paced environments.

Previous experience includes working with and for:

Opportunities

Why It Matters

L&D

Julia’s Background

Focus Areas

The Formats

Interested in finding out more?

The sports world is unlike any other industry. With over 12 years of experience in the global sports and lifestyle sector, Julia deeply understands its unique rhythm — the passion, the culture, the seasonality, and the human challenges that come with high-paced environments.